Credit: WWE.com"Woken" Matt Hardy and Bray Wyatt continued their wacky back-and-forth promos for a second consecutive week.
Fears of Woken Matt Hardy being overproduced and repetitive have already crept into WWE's predominately negative social media climate, as the addition of a new "Woken" graphic seems to be a preview of WWE-branded bells and whistles to come.
YouTube viewership of Hardy's debut segment last week achieved over two million views. As of this writing, however, Hardy and Bray Wyatt's follow-up has amassed only 670,000 views with Hardy already beginning to give in-character responses to online criticism.
This was bound to happen. In TNA, Hardy was the focal point of the promotion, given carte blanche to produce entire television specials that overcommitted to his Broken Brilliance. This was necessary, in order to allow such a unique character to connect with an overly skeptical wrestling audience.
The persistence paid off as the Final Deletion special drew a record-breaking 410,000 fans to the small-time PopTV channel. All aspects of the gimmick, from Vanguard 1 to Señor Benjamin, became instantly merchandisable.
And while there are reports that Vince McMahon is a fan of the gimmick and has given Hardy "creative license," fans and media should know better than to expect McMahon and Co. to be hands-off. Either way, giving Matt Hardy creative license with just one segment per week is like giving a bald eagle creative license to fly around inside of a cardboard box.
">Remember back in April when I listed three problems with WWE using the "Broken/Woken" Matt Hardy character?
No?
Well, I totally did, and after a week of comfort food promos where "Woken" Matt Hardy was the toast of WWE, Week 2 has ceded a predictable onslaught of complaints.
Credit: WWE.com"Woken" Matt Hardy and Bray Wyatt continued their wacky back-and-forth promos for a second consecutive week.
Fears of Woken Matt Hardy being overproduced and repetitive have already crept into WWE's predominately negative social media climate, as the addition of a new "Woken" graphic seems to be a preview of WWE-branded bells and whistles to come.
YouTube viewership of Hardy's debut segment last week achieved over two million views. As of this writing, however, Hardy and Bray Wyatt's follow-up has amassed only 670,000 views with Hardy already beginning to give in-character responses to online criticism.
This was bound to happen. In TNA, Hardy was the focal point of the promotion, given carte blanche to produce entire television specials that overcommitted to his Broken Brilliance. This was necessary, in order to allow such a unique character to connect with an overly skeptical wrestling audience.
The persistence paid off as the Final Deletion special drew a record-breaking 410,000 fans to the small-time PopTV channel. All aspects of the gimmick, from Vanguard 1 to Señor Benjamin, became instantly merchandisable.
And while there are reports that Vince McMahon is a fan of the gimmick and has given Hardy "creative license," fans and media should know better than to expect McMahon and Co. to be hands-off. Either way, giving Matt Hardy creative license with just one segment per week is like giving a bald eagle creative license to fly around inside of a cardboard box.
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